Keywords are short memorable word that are used with Short codes. They are used as call-to-action words e.g TEXT ‘Yes’ to 20013. These are words that can be used to distinguish messages being received through a shared short code or different services running in a dedicated Short Code.
For example, when you use Advanta as a keyword on 20013. Whenever a person sms Advanta to 20013, we’ll receive a message and we will forward that message and contacts to your platform and you can then process it in your own interface.